brand strategy, name & identity
Some very bright young guys came to us with an ambitious plan for a genuinely big idea. They had figured out how to let people redeem the points they got from airlines, banks and hotels and use them to help hyper-local charities. Suddenly, frequent flier points laying around in an account could be used to help fund a local soccer league or the food pantry in the next town. Their goal is to be the PayPal of charitable giving. We developed a corporate strategy (Question of Why) and brought it to life with the name ‘Pointworthy’ and a powerful logo & identity.